Blogging in Lobbying?

Posted in Oc 152, Organizational Communication on October 25, 2009 by acommismo

What’s blogging got to do with lobbying? Infamous blogger Victor “Bikoy” Villanueva and Airah of the Kabataan party-list as well as Congressman Mong Palatino who also is the president of Kabataan Party-list tell us how blogging as a tool helps them as lobbyists in trying to influence the people to vote on their side. In those interviews, I share with you some of the important insights on lobbying through blogging given by Congressman Mong, Sir Bikoy, and Ma’am Airah.

On the importance of blogging


“But in terms of convincing the public, in terms of disseminating information, in terms of informing the public, blogging is an effective tool, because more and more young people especially students are getting their news not from TV, radio, or newspaper but from news websites.”

“But blogging, with unlimited space, you can articulate your views without censorship, and at the same time there is interaction, in  the comment section, that’s instant feedback, which can be a basis for a new article.”

On the role of blogging


“and you ask the role of blogging? To tell you frankly, blogging has little impact on lobbying today. Because majority of our lawmakers don’t know what blogging is, the role of social media, what are the social media websites.”


“if we want to know the sentiment of the people, hindi lang natin sa blogging kinukuha yun, it’s just a part of it.”

On cyber-activism


“But I have to emphasize that virtual activism, cyber protest is not enough. If you really want to influence policy makers, you should directly engage them.”


“But you have to realize that bloggers aren’t , kaya nga diba may term na ‘cyber-activist’ ,kasi diba meron yung mga tao daw na pag nag-join cla ng  social issue- based groups sa facebook, feeling nila they’ve contributed to the campaign already and they stop there, so what happens is even if you try to organize offline events, wala masyado pumupunta, so it’s a disappointing reality na some people are confined or confine themselves to online activity.”

On the future of blogging


“So I think the future of blogging in the future, will continue to play an important role in the political process, but not now.”

“Blogging is a promising political tool. In the same way that texting 10 years ago was a simple means of communication.”


Don’t Let Yourself be the Last to Know!

Posted in Oc 152, Organizational Communication with tags , , , , , , , , , , , , , , , , , , on September 20, 2009 by acommismo

I know you love trivia, and I’m quite sure you love the Internet too, so let me lighten up your mood with these trivia I have about the Inernet (some HS teacher taught us to pronounce it that way, without the ‘t’, idk.y). These I got last Saturday from Mr Paolo Pangan of Yehey Corporation, the guest speaker then with a thousand trivia. 🙂 Thanks Sir for the information you shared with us. The intro AVP used by Mr Paolo in his talk featured wow-ing information about people’s consumption of the Internet. If I’m not mistaken, its title was “Did you know?”. Well then, did you know that...

  • 28 million Pinoys are into the online world; internet penetration rate is 33% which means that 3 out of every 10 Pinoys have already tried using the Internet. (yes, that includes me and you :P)
  • 60% of the internet population is comprised of Classes C and D. Surprising, isn’t it? That’s why internet cafés/computer shops are very mabenta to Pinoys. Maybe this kind of business is a wise investment after all. 😉
  • People use the Internet mainly for information, communication, entertainment, and commerce. The use of e-mail tops the list as well.
  • In the United States, they call it “Instant Messaging.” In the Philippines, we call it “Yahoo Messenger (YM).” Guilty? You’re not alone. Haha.
  • The top sites in the Philippines include Yahoo!, Facebook, Friendster, Youtube, and Google. I’m not sure of the order, but I think Google still has to win the preference of the Pinoys over Yahoo! especially when it comes to e-mail services. Also, many have now switched to Facebook, so if you want to catch up with your friends and sustain a happy social online life, then it would be advisable to create an FB account now. 😛
  • When it comes to online campaigns, two 3s are very important: you need to (1) create buzz, generate hype, and craft strategy according to the (2) demographic of the target audience, psychographic (how they think), and their technographic (specific online tools they mostly use).
  • On viral marketing, two things have to be considered: the virus (video) and the virus carrier (target audience). A viral video has to be viral on itself for it to  reach its target audience with minimal efforts, which should really be the case.
  • Social networking sites like Facebook and Friendster help marketers and advertisers “stalk” you. Your activities in these sites give them vast information on who you are, including your preference and your behavior. Scared now? Do not be. 😉


See this previous blog post–“Ang Pinoy nga naman, Adik” as some of the trivia shown to us have already been posted in this communication blog. Yey. Don’t we just love trivia? 😀

“Buwis-Buhay”: A Viral Video

Posted in Oc 152, Organizational Communication with tags , , , , , on September 20, 2009 by acommismo

Team: Pinoy Big Squatter (Jorron, Jemi, Jena, Jackie, Jam, Glecy)

Concept: “Taong Grasa” the sosyal version

Main Objective: To have fun by doing something unusual which the audience would be interested in


  • To see how people would react upon seeing taong grasas using techie stuff like digicam and ipod, wearing havs and braces, and ‘spokening dollars’
  • To know the response of people with regard socially relevant issues such as the upcoming 2010 national elections

The whole experience? Totally FUUUUUN! KJs (Kill-joy) were ostracized. JOKE. Actually, we were all very much game, we all had this “let’s get it on” attitude while shooting the vid so we really enjoyed the experience. Laughtrip indeed. And viral we believe. 🙂

Just watch the vid to know what I’m talking about. Hehe. Hope you enjoy it as much as we enjoyed it! 🙂

Ang Pinoy nga Naman, Adik!

Posted in Oc 152, Organizational Communication with tags , , , , , , , , , , , , on August 31, 2009 by acommismo

Blogging. Photo Sharing. Video Uploading. Watching Video clips. Podcasting. RSS. These are the things that the Filipinos are up to these days. Well, the Pinoys are not the only ones who are addicted to new social media. Other nations such as South Korea and Brazil are also active NSM users. Let me share with you some of the statistics showing how addicted the Filipinos are as regards the use of NSM: (got this from Sir Barry, he discussed this in class three or four Saturdays ago :D)


  • no.4 in writing blogs (65.8%)
  • no.1 in social networking (83.1%)
  • no.1 in photo sharing (86.4%)
  • 2nd to Brazil in video uploading (60.5%)
  • no.1 in watching video clips (98.6%)
  • no.1 in podcasting (61.8%)
  • no.6 in RSS (45.2%)

Pinoys are indeed NSM lovers. Aren’t we? We love joining social networking sites such as Friendster, Multiply, Facebook, Plurk, Twitter, and many others because we want to expand our network and keep in touch with people who matter to us. More than that, we love uploading photos for the world to see. We love photo sharing. In fact, almost all of my photos in Facebook were shared photos, meaning, tagged ones. Pinoys love writing blogs, especially if the topic concerns the family. I, though, am not fond of blogging. Taking this comm blog aside, I think I have only written less than 10 blogs all in all.

We are no.1 in watching video clips and no.2 in uploading videos. Not surprising. Youtube is really mabenta to Pinoys. Actually, I often watch youtube vids when I get bored, like I watch some dance videos of my crush or my fave artists’ music vids, or any interesting video clips. Hehe. What is surprising is the fact that the Philippines is no.6 in RSS use and no.1 in podcasting. I do not even know how to use RSS and I haven’t even done podcasting. The people I know don’t as well. Oh well, life is indeed full of surprises. Haha.

Why then should we know these information?

For orcom practitioners, these information matter because this would guide them on how to better reach their target audience through the use of new social media. Statistics tell us that Filipinos are into new social media, therefore it’s wise to use NSM to get to them. If they are into Facebook or Twitter or Youtube, or if they are into blogging, then so penetrate this “world.”  Knowing the implications of such statistics would be helpful in assessing which channel to use for better communication with the target market. So, those who do not know the statusquo and are unaware of this addiction of Pinoys over new social media, better turn into NSM before it’s too late. 🙂

Winner Ka ‘Pag Orcom Ka!

Posted in Oc 152, Organizational Communication with tags , , , , , , on August 31, 2009 by acommismo

A friend of mine wanted to arbor my PRHS campaign shirt, the one that we wore during our four-day campaign at La Immaculada Concepcion School (LICS) in Pasig City. Though I’ve always believed in generosity, I refused to give that shirt away because that really is special to me. Even if it looks so wamiyu or hiphop on me and the print is grepa, I still treasure that shirt because it reminds me of the successful campaign that we had to promote our degree program, Organizational Communication (Orcom), to the school of our choice.

This campaign was one of the requirements we had in our Public Relations class last semester. We were told to form a group of six and make a campaign that would promote BA Organizational Communication to high school students. That gave birth to PearlCrest Solutions, the team that I am truly proud of. To be honest, I wasn’t so confident with my degree program before that PRHS campaign. But because we were tasked to promote it, I had to believe in it. The good thing there is that I didn’t force myself in the process, my appreciation and love for Orcom came to me naturally as I learned more about the course.

Pearlcrest Solutions

The Campaign

We conducted pre-test survey to LICS juniors to know the extent of their knowledge about Organizational Communication. The results were not surprising; they barely know about it. This became the foundation of our campaign–our strategies and tactics addressed these results. We had a key message that was DOTA inspired so as to establish easy connection with the students, as the survey revealed that most of them liked playing DOTA.

Key Message:


We had a Room-To-Room (RTR) campaign that lasted for four days. In each of the top 10 junior sections, we presented audio-visual presentations among other tactics that would capture the students’ attention and help them understand Orcom. We specially addressed their misconceptions about the Orcom program such as it is a call center course, etc. To know more about the campaign and about Orcom in general, please visit this site that we, PearlCrest Solutions, made:

Post Campaign

After all the hard work we put in this campaign, I could say that it was all worth it. We had the chance to promote Orcom, and I had the chance to better appreciate it. With this, I leave you with my own perspective on Organizational Communication, and why this degree program is the course of the century. 🙂

Orcom for me is...

Organizational Communication is the answer to the need of organizations to be more efficient and resourceful. With it banking on communication, it is geared towards better regulation of information within the organization and better alignment of business goals and strategies. BA Organizational Communication (Orcom) as a course is grounded on these values. It trains its students to be more than just communicators, but to be business-minded people who are competent in many fields. With this, subjects such as advertising, marketing, public relations, corporate communications, and human resources are included in the course curriculum to ensure that students become well-rounded employees, which most organizations look for nowadays. Orcom grads are trained to be flexible, versatile, and adaptive to the workplace, and they are not restricted to narrow technical specialties (some of which machines can do) because they know how to do several tasks. This is the advantage that Orcom grads have over other college graduates. This is what makes Orcom students standout in the workplace. Indeed,


P.S. Thank you to Ms Ingrid for being the guest speaker in class and discussing Search Engine Optimization. I truly learned a lot from you. Thank you for inspiring all of us to “figure it out” and be successful like you. Most of all, thank you for making us proud of Orcom. To those who are still reading this blog, thank you haha and please do visit 🙂

The Antipolo Bakasyonistas: Experience Antipolo, Feel New Social Media

Posted in Oc 152, Organizational Communication with tags , , , , , , , on August 31, 2009 by acommismo

The night before our case docu presentation, my 152 group mates and I went to Antipolo not to have some vacation (how I wish) but to finalize our case presentation. Who was I with? The other half of the Pangea Family (Jemi and Jam) plus Jorron, Glecy, and Jackie from the old groupings. Yey. We still don’t have a group name, do we? It was a loooong ride; fun nevertheless. We stayed in Jemi’s house and experienced hospitability at its finest. Mr & Mrs Masaquel embraced us with warmth and kindliness, so remarkable it made us want to experience Antipolo again. Viral vid’s next, Hinulugang Taktak here we come! HAHA. 😀

Too bad we were not able to present our case docu that Saturday because we lacked time. Too bad also we were late in class, so we were only able to listen to two groups I think. Based on what I’ve learned from the group presentations, not all companies use New Social Media effectively. Some just have a networking site for example, but isn’t managed well. On the other hand, there are companies that successfully use NSM to interact with their target audience. This allows them to get better insights from their target audience as well as get feedback for product or service improvement.

Based on my learning as regards this case docu experience, many companies still have not taken advantage of New Social Media. Yes, some of them have website and intranet, but they still haven’t tapped the infamous social networking sites such as Facebook and Multiply. Too bad for them. Worse, there are companies (or contact persons from those companies I should say)who do not know what New Social Media is. Like one marketing person from one of the companies that I tried to contact even asked me what NSM is. That person even told me he’s not sure if he knows about the topic. Then I got wafazed. Eep. Or maybe he’s just not familiar with the term NSM, because it sounds so technical. But still, I got wafazed.

Be THE star; Ace the I!

Posted in Oc 152, Organizational Communication with tags , , , , , , on August 31, 2009 by acommismo

Applying for a job and getting called for an interview is really tough. So many applicants with different credentials apply for the same job position, and only one gets to have that  life-changing slot. Out of the hundreds of resumes sent online or directly to the office, one’s really lucky to have been called for an interview, because only those with compelling resumes get  to the next level. With what I have experienced in our practicum last summer, I have learned that

  • A good resume will set you apart from the others. Making a resume is actually challenging because you really have to think of ways on how to make it compelling in a concise way (2 pages is actually preferred), both aesthetically and content-wise. Lay-out and spacing are very important; these two help emphasize the more important aspect of the resume–content. Experience and training from the degree program that are of importance to the position being applied for have to be highlighted, not the grades or awards achieved during elementary or nursery. That’s why I did not include my cheesy chess awards in my resume , companies wouldn’t mind anyway. Biether Ocampo much? Haha.

Right now, vidresumes (video-recorded) are now being used as a substitute for an actual resume and interview. Some people prefer this because they get to “perfect” what they have to say about themselves for the company to consider them for the job. I, however, have not tried doing it even just  for the sake of experiencing it, you know like video-recording myself while I speak of my credentials, that’s why I cannot tell as of now whether vidresumes are better or not. I’m afraid I would sound “boses-lata,” which always happens whenever I try to record my voice or I’m on voice chat. 😐

  • A good resume will get you an interview. Again, being called for an interview is a thing to be happy about, because many job applicants don’t get to this level. With this opportunity given, you really have to be THE STAR, or else you won’t get the job. Some of the interview tips given to us in preparation for our ojt were to do these two Rs–Research and Relax. Research about the company and Relax during the interview. But these two are a bit old a tip, so glad we discussed in class the STAR way of acing an interview. Situation|Task|Action|Results. To avoid giving a list of what you are and what you can do, tell a particular situation you’ve had where your handling of the task produced great results, and emphasize what qualities you exemplified in that action. Back this up with the following competencies: person leadership, communication, customer focus, business and functional know-how, and results orientation.

It’s always easy to talk about these tips, but being in an actual interview is always a different case. Getting hired for the job is again, TOUGH. With the competition there is among college graduates (and battle of the schools always likely to happen), acing the interview is really crucial.