I know you love trivia, and I’m quite sure you love the Internet too, so let me lighten up your mood with these trivia I have about the Inernet (some HS teacher taught us to pronounce it that way, without the ‘t’, idk.y). These I got last Saturday from Mr Paolo Pangan of Yehey Corporation, the guest speaker then with a thousand trivia. 🙂 Thanks Sir for the information you shared with us. The intro AVP used by Mr Paolo in his talk featured wow-ing information about people’s consumption of the Internet. If I’m not mistaken, its title was “Did you know?”. Well then, did you know that...
- 28 million Pinoys are into the online world; internet penetration rate is 33% which means that 3 out of every 10 Pinoys have already tried using the Internet. (yes, that includes me and you :P)
- 60% of the internet population is comprised of Classes C and D. Surprising, isn’t it? That’s why internet cafés/computer shops are very mabenta to Pinoys. Maybe this kind of business is a wise investment after all. 😉
- People use the Internet mainly for information, communication, entertainment, and commerce. The use of e-mail tops the list as well.
- In the United States, they call it “Instant Messaging.” In the Philippines, we call it “Yahoo Messenger (YM).” Guilty? You’re not alone. Haha.
- The top sites in the Philippines include Yahoo!, Facebook, Friendster, Youtube, and Google. I’m not sure of the order, but I think Google still has to win the preference of the Pinoys over Yahoo! especially when it comes to e-mail services. Also, many have now switched to Facebook, so if you want to catch up with your friends and sustain a happy social online life, then it would be advisable to create an FB account now. 😛
- When it comes to online campaigns, two 3s are very important: you need to (1) create buzz, generate hype, and craft strategy according to the (2) demographic of the target audience, psychographic (how they think), and their technographic (specific online tools they mostly use).
- On viral marketing, two things have to be considered: the virus (video) and the virus carrier (target audience). A viral video has to be viral on itself for it to reach its target audience with minimal efforts, which should really be the case.
- Social networking sites like Facebook and Friendster help marketers and advertisers “stalk” you. Your activities in these sites give them vast information on who you are, including your preference and your behavior. Scared now? Do not be. 😉
YOU WANT MORE TRIVIA?
See this previous blog post–“Ang Pinoy nga naman, Adik” as some of the trivia shown to us have already been posted in this communication blog. Yey. Don’t we just love trivia? 😀
aComMismo 